Network Computing is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
CMO Survey: Why Customer Identity Matters for Great Customer Experiences

Request Your Free Report Now:

"CMO Survey: Why Customer Identity Matters for Great Customer Experiences"

A 2017 survey of CMOs reveals striking dichotomies in marketing priorities, budget allocation, technology capabilities and satisfaction with results from customer-centric marketing.

  • Marketers are not satisfied with their brand’s performance on metrics like customer retention rate and lifetime value — but continue to spend the bulk of their budgets on new customer acquisition.
  • Marketers recognize the importance of customer identity data and the need to deliver personalized experiences — but don’t have the technology in place to create a unified customer view across marketing and advertising platforms.
The report also contains insights from CMOs at top brands like American Express, Cirque du Soleil, Gap, MetLife, Payless Shoesource, Princess Cruise Lines and Turner.


Offered Free by: Signal
See All Resources from: Signal

Recommended for Professionals Like You: