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Open Enrollment, Reimagined

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"Open Enrollment, Reimagined"

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Want your people to pay more attention to Open Enrollment? Think like a marketer.

Our Guide to Open Enrollment Communications covers 7 ways you can think like a marketer to create an engaging, understandable, and compelling experience for your people. It includes:

  • Tips for developing communications your people will actually open, read, and understand
  • Borrowing cardinal rules from consumer marketers and making them work for you
  • Setting goals, strategy, and measuring ROI for this year's Open Enrollment


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