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Learn how to create an individual and memorable B2B marketing strategy by stimulating a sense of “real human interaction” without needing face-to-face contact
As people, we trust other people more than machines. We know this, and yet in marketing we rely so heavily on a digital world to create marketing campaigns, that head-to-head would have little to no competition against human interaction.
Let’s look at humanization in B2B marketing, how it’s done in a digital world and how it can change the way we work, not just today, but long into the future…
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