Network Computing is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Marketing > Market Research > Marketing Strategy
Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
The Rise of the Customer Marketer

Request Your Free eBook Now:

"The Rise of the Customer Marketer"

DOWNLOAD NOW

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they'll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, the role of the customer marketer is changing – and becoming more important than ever.

This eBook features:

  • Marketing practitioners from Lattice Engines, Ceridian, Optimizely, Neustar and more
  • Top challenges for customer marketers
  • Key metrics for success
  • A crowd-sourced list of tools and must-read resources


Offered Free by: Influitive
See All Resources from: Influitive

DOWNLOAD NOW

Recommended for Professionals Like You: