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"Understanding the Need for a Single Code Base in Mobile App Development"

Today's enterprise app development teams are playing a tremendous role in helping their companies compete in a digital world, boost productivity in mobile workforces and engage more closely with prospects, customers and partners.

Today most groups are struggling to keep up with corporate requests. In fact 50% of application development directors are now reporting a backlog of 10 to 20 mobile projects per organization. Most teams realize that this is only the beginning. Today, the number of apps under development is increasing – and so are the complexities associated with coding them. Not only are the UI, feature sets, back-end integrations and security requirements increasing, but device proliferation is also disrupting this process. Simply keeping up with new OS releases adds rigid, external driven requirements and deadlines to development plans that were already full.

Forward looking managers are stepping in and taking control before this problem becomes too unwieldy to handle. They are becoming more agile and efficient – investing in the tools, processes and methodologies that prioritize velocity and quality.

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