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"Measure Your Data Quality Using Seven Dimensions"

Target right customers and prospects by using ‘relevant’ database.

Be it digital or conventional marketing, every marketing professional needs a database which has relevant, and updated customer information. Make each and every marketing campaign effective by using the most relevant and updated customer database. DATA RELEVANCE It stands for the proximity between consumer data required and data provided. Data relevance is the database which gives you updates information which you require the most, and which will be of use at its maximum. To keep your customer database relevant you can incorporate data verification solutions at point of entry, data segmentation and customer profiling, and timely update database with latest information, and delete irrelevant customer information. By owning relevant database you can be confident enough that the information provided by customers is factual and thus avoid future consequences of bad contacts like deliverable, delayed payment, and e-frauds. With regular updates with latest information about your customers in your data base can increase the relevance quotient in your data quality.

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